MTN DS – Help Customers To Find You

Help Customers to find you

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We’ve all been there, in a new town looking for something to eat, or wanting to find a great new shopping spot yet we have no idea where to start looking.

Wouldn’t it be great if you could use your smart phone to help cure this directional pain? Wouldn’t it simplify life if you could just type in a simple word such as “pizza” and then your phone would magically track your location and bring up the closest pizza parlours in your vicinity as well as providing their latest specials?

Well hang on to your hat Harry Potter, because this software has just become available. With MTN’s new location based directory services, smart phones now become a key marketing tool for all businesses.

With over 14 million smart phones being used within South Africa alone, can you as a business owner afford not to be found?

An image of the MTN DS on an iphoneWell, how does it work?

Well hang on to your hat Harry Potter, because this software has just become available. With MTN’s new location based directory services, smart phones now become a key marketing tool for all businesses.

With over 14 million smart phones being used within South Africa alone, can you as a business owner afford not to be found?

MTN DS is an application for your smart phone that tracks businesses in your vicinity according to certain keywords.

A keyword is typed in by the consumer, depending on the resource, business or service sought after.

The smart phone’s location will be determined via either GPS satellite tracking, cellular tower triangulation or by the device’s media access control.

In the case of a business listing, the listing will be given a longitude and latitude based on the physical location of the listing.

The intersection of the above two data sets would provide for location aware listings that would be displayed on the mobile phone.

Changing the location to be something else other than the phone’s actual location will allow you to load a directory structure based on that location.

 

What is a business listing?

Listings will be displayed on a map, as can be seen below:

Listing Detail Page
Leaf category node, displayed on map

By simply tapping on a listing, which is pinned on the map, would allow the mobile phone user the ability to view details regarding the listing.

Locate resources, business and services within your vicinity.

Where do I start?

With a prediction of $ 6.5 Billion to be spent via mobile phones by 2014, can you afford not to be found via a mobile directory service?

Businesses can list themselves on the directory as a cheap, easy-to-use and effective marketing tool. Target your consumer market directly.

Depending on the offer selected by the MTN customer (silver, gold or platinum) the listing page could contain images, directions, email address, telephone number, text, social media icons etc.

Package Description Price
Silver
  • Listing Name
  • Brief Description
  • Telephone Number
  • Single Image
  • 10 Index Words
R114.00
Gold
  • All features defined in Silver
  • Image (s)
  • Detailed Description
  • Facebook Like Button
  • Google +1 Button
  • Directions
  • 25 Index Words
R228.00
Platinum
  • All dusokayed in Gold, plus a mobi site
  • 55 Index Words
  • Logo
R456.00

 

Don’t let your competition race ahead in the technological age. Register today!

Application Registration will allow businesses wishing to add their services to the business listing, the ability to register on the MTN Business Listing via the mobile phone service without the need to talk to a call centre or fill in an application form for later processing.

Content Management of the listing will also take place via the mobile phone service.

What are you waiting for? The technological age is roaring ahead, are you?

Let your business market itself.

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