Industry News

  • The Ping Pong ball story

    This is an example of persuasive copy writing: Bright, White, Pristine Perfection The first thing you'll notice, sweeping infinitesimally up, away, over, down, behind and beneath you, are the gleaming white walls. In fact, with their perfect spherical appeal, they're hardly walls at all. No more harsh, startling corners. No more bickering about "up" and "down". Even concepts like left more »

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  • 5 Steps To Finding Hidden Website Optimization Gems

    When you're trying to do Website Optimization on your website, sometimes it's hard to sift through all the ideas for boosting your conversion rate. How do you decide which elements of your site to test? This question is at the heart of website optimization. A better question is, “How do you determine what NOT to test?” It’s relatively easy to come more »

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  • Google Hangouts has Its Own Place To Hang

    Google launches Google Hangouts, a dedicated desktop page for its free communication tool. Continuing the trend of product independence from Google+, Google Hangouts now has a dedicated website. This week, Google launched hangouts.google.com, a site that offers all the usual Hangout features, including voice and video calls and text chat. Previously, desktop users of Google’s free communication tool could use more »

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  • Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017

    EMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017. Instagram’s advertising efforts appear to be paying off in a big way. How big? Big enough to pass Twitter and Google in mobile ad revenue in the next two years. That’s according to a new forecast by industry analyst eMarketer. EMarketer predicts that more »

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  • Facebook Lets People Choose What They See First In The News Feed

    With update to News Feed user preferences, Facebook gives users more control over which friends and Pages show up on their feeds. Facebook is giving more power to the people. Today, the social network announced updated controls to let users choose what they see first in their News Feeds. It’s a significant change for Facebook, which for the most part has more »

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  • Google Says Mobile Search Volumes Pass Desktop, More Effective For App Discovery

    Google is making a big mobile search (and display) ads push. In a blog post today Google reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google declined to provide more color or detail beyond this statement — other than that “mobile” here means smartphones only. While there have been many more »

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