Web and Graphic Design

web-designOne Great Idea is all it takes!

When it comes to Web and Graphic Design, there are numerous aspects to take into account, but at the end of the day it can start with one great (and often simple) idea.

Here’s our Big 5 of website design principles:

  • Conceptual Web Design
    creating mock-ups of your design to follow your corporate identity, usually supplied to client in .JPG format
  • Theme (or Website Template)
    the look and feel once your concept design is programmed in HTML and CSS (it’s also possible to buy ready-made themes/templates online)
  • HTML 5
    the language web designers use to program websites (Hyper Text Mark-up Language)
  • CSS
    Cascading Style Sheets, used to style HTML elements on your web pages.
  • Domains & Hosting
    all websites need a website address (URL or Domain) and space on the Internet to store the website’s web pages (a.k.a. website hosting)

Whether it’s just a ‘Landing Page’ to begin with, or a fully featured content-managed dynamic website using a database and a shopping cart, your business will certainly benefit from a solid technical foundation and quality design.

Adapt or Die

Ensuring that your site is responsive in design ensures the broadest audience possible. With the rise of smartphones (110% penetration with phones becoming more and more Internet enabled), and increased internet usage (around 11% of total population) in South Africa, it’s just going to become more and more important. These days we like to design responsive websites, so that it works on mobile phonestablets and desktop computers.

Graphic Design – A Lasting First Impression

graphic-designHow often do you think about how your typical customer experiences your brand message? Will yours stand the test of time? How about a year from now? Or two?

What does good design do for you?

  • Creates trust
  • Nurtures brand loyalty
  • Sends a clear brand message (customers will know if it’s a match immediately)
  • Easily consistent throughout all your media (web, print, video/TV)
  • Make it easier to sell an already good product or service

High quality design is a key piece of a business’ visual strategy and paying particular attention to detail at the outset will have a real impact on the success of every online presence or campaign.

In the online space, it’s only the first impression that counts. Much like the dust cover of a book, no one will pick it up if it doesn’t look interesting… and neither would you.

Our design services:

  • Classical web design
    all forms of custom design for use on desktop devices
  • Responsive web design (mobile)
    custom designs for use on mobile & tablet devices
  • Email design
    signatures, newsletters, campaigns
  • Graphic design
    corporate identity, print & logo
  • Advertising design
    static & animated online advertising banner ads