Online Marketing

Online marketing is both dynamic and multi-faceted. We ensure that we stay up-to-date with industry trends so that we can give you the best advice possible. The best way for us to tackle your online marketing goals is to understand your needs, and your business.

500_F_78613151_tIhItl85YvUzIL39OmXNmfv0zcP2JdZ2Our approach to Online Marketing begins with a research phase. Once the research is completed we move onto the planning phase. The planning phase allows us to come up with the best strategy to fulfil your requirements. The following phase is the implementation phase and finally we will go into the evaluation phase. This phrase approach allows us to be totally transparent with our customers and allows for numerous “touch points” along the way, allowing you, the customer to keep abreast of the work being done.

Here’s how we can help you with your Online Marketing

  • Pay-per-Click advertising, YouTube advertising and Facebook boosts / advertising

500_F_55585370_icbNKP9a5WoinLS0DWrBh7WEQSoKh8DGWe can help you by setting up and running campaigns on your behalf. We charge a media placement fee which is determined by your overall budget. The rest of the money goes directly to the advertising platform i.e. Google AdWords, YouTube or Facebook.

Our goal is to get you the highest ROI possible and to stretch your budget as far as it can go.


  • Website SEO Audits by a professional SEO Company

We prefer conducting SEO Audits on websites (we need some statistical data in order to be able to complete an audit) to determine your website’s current performance benchmark. Once the audit is complete, we have a clear roadmap of action to take to improve your results.

Our audits also include a look at your UXD (User Experience Design) and Social Media Integration as this forms a significant portion of a successful Social Media Optimization strategy.

The advantage of an SEO audit is that we can take a snapshot of your website’s current performance against your top competition, to measure up against in the future. These form part of a set of KPI‘s (Key Performance Indicators) that we can develop as part of your online marketing strategy.

  • SEO – Search Engine Optimization


SEO, or Search Engine Optimization, is the delicate and ongoing process of growing your organic search engine ranking. There is no one-size-fits-all solution and we review each site uniquely to decide on the proper approach for getting most return on investment through increased traffic and conversion.

There are two sides to search engine optimization. First we look at on-page factors that would have an impact on your rankings (including conversion analysis) and make amendments to your existing (or new) website. Secondly we offer a monthly service level agreement that handles further on-site tweaks, as well as off-site marketing to generate inbound links and targeted traffic.

Here are some SEO terms you may want to get to grips with:

Keyword research
 The process of researching and identifying keywords and phrases that are most likely to bring targeted traffic to your website. The objective is to turn this traffic into sales conversions.

Competitive website analysis
The process of identifying your top competition (very important) to decide what level of search engine optimization and online marketing is necessary to compete in your niche.

Conversion analytics
It’s important that you have proper conversion goals set up for your website. We will make sure that it’s possible to track conversion touch points with your website visitors, which will enable you to make informed strategy decisions about your online campaigns.

Meta tag optimization
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Meta tags are important for controlling what your organic results look like in search engines and for on-site optimization. These are hidden HTML tags on your web pages that tell search engines what the page is about. It won’t help to spam your page with keywords either.

Search Engine Optimization copy-writing
 One of the most crucial parts of SEO is having well-written, authentic, up-to-date content for your website that is well optimized (and not over optimized). We offer copy-writing services for your company.

Can Ipcoweb submit my site to search engines?
The practice of submitting a website to search engines is not really required any more. It is however possible to get a site indexed slightly faster by telling search engines you are there and how often you are updating your website through XML Sitemaps. In conclusion, yes we can, but it’s not a necessary requirement.

Can’t we just buy a bunch of links?
Google has taken particular issue with the buying of links or how sponsored posts should be handled. We don’t condone the practice and prefer to stay white hat.