Search Engine Optimisation is not an exact science. It is a fluid combination of trial and error and SEO companies across the globe are at the mercy of the Search Engine Algorithms (the science behind rankings). There is no how-to-seo guide out there that is anything more than a particular person’s experience and interpretation of SEO requirements. To this end, we are committed to keeping abreast of developments in website optimisation best practices.
We would like to help you by providing you with some useful, free SEO tips! We want to assist you in learning the ins and outs of SEO and to understand how you can use these SEO strategies to your advantage and generate new clients through your website.
Here are some of our best, free SEO tips:
Free SEO Tip Number 1: Make sure that you do intensive keyword research- this is one of the most important aspects of good SEO. Look for keywords that people are searching for relating to your specific company, products and services. Opt for those keywords that your competition has yet to cater for in their content. Keywords are the stars of the show when it comes to successful SEO and will be the reasons why you will be able to attract more clients.
Free SEO Tip Number 2: Make sure that your website has a variety of reputable backlinks and an internal linking structure. This is SO important. Backlinks give your website a reputation (hopefully a good one!). Join forces with other companies- help each other out by linking. Linking improves your SEO ranking substantially and is more than worth the trouble.
Free SEO Tip Number 3: Be active in the world of social media. You may not realise it, but social media is the key to gaining the trust, and maintaining the loyalty, of your already existing clients. Social media marketing is the best tool for attracting and maintaining a strong client base. Make a Facebook page for your business, open a Twitter account for your business, join Google Plus- do it all, and you will reap the benefits in terms of SEO and learning how to rank on Google with SEO.
Free SEO Tip Number 4: Learn how to design a website that appeals to your target market clients AND to search engines like Google. For instance, if your target market is male teenagers, do not create a site that is pink with butterflies in the background. Chances are that the teenage boys will pass on your product or service- very quickly.
For more free SEO tips, please feel free to browse our website. It is chockfull of information and wonderful pieces of advice for improving your company’s website.
CMS- Content Management System
Do you know what a CMS is? According to Wikipedia:
A content management system (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. These procedures can be manual steps or an automated cascade
When you choose to do business with Ipcoweb, you automatically have access to our user-friendly, efficient CMS. Our CMS even has a section where you can input your sitemap settings and webmaster tools. This is fantastic as it will help you to get your website listed and found by the various search engines- a must for any SEO (search engine optimisation) strategy!
So, give us a call today to learn more about CMS and SEO. We hold Google training workshops periodically, so be sure to look out for the latest times and dates on our website!