Although apps are a great idea, Google is still the dominent traffic driver to websites. Apps are still far less visible in Google searches than web sites are unless people using app specific search terms from their phones.
Specific keywords are still the best way to go when marketing your business/website. We have Everything SEO, here you can learn all you need to about SEO (Search Engine Optimisation) and how to optimise your website with organic keywords.
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Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart above summarizes the…MORE >
Google App Indexing API is a key SEO factor for Google to rank and determine the importance of the sections of your app, especially for app-only apps. In 2016, Google’s App Indexing and how Google handles ranking apps will be an incredibly important area for SEOs to pay attention to.…MORE >
For the first time, Google has released the full version of its Search Quality Raters guidelines and handbook. It is 160 pages of wonderful SEO knowledge. Google has just released the full version of their Search Quality Rating Guidelines, a 160-page PDF document, aimed at helping Google Search Quality Raters understand…MORE >
Fresh content is important when it comes to SEO, but there is value in updating old content, as well. Last month, Google announced that it’s rolling out Panda 4.2 over the next couple of months. It’s the first refresh in almost 10 months of the now-infamous algorithm update that’s partially responsible…MORE >
Yes, But Only to Some People... This infographic highlights how some have asked "is SEO dead" for over a decade now & yet even after the social media ponzi scam imploded, SEO is still alive and kicking. Please note this piece does not say all people working in all these fields…MORE >
When auditing a website's search engine optimization (SEO) efforts, it's easy to find issues that need to be addressed but we can use this data to discover new opportunities, as well. SEO audits are generally conducted to evaluate the status of, and identify any issues with, a website’s technical setup, content,…MORE >
Search Engine Optimisation is not an exact science. It is a fluid combination of trial and error and SEO companies across the globe are at the mercy of the Search Engine Algorithms (the science behind rankings). There is no how-to-seo guide out there that is anything more than a particular…MORE >
With technology ever- evolving, many small business owners are asking the questions: “How to SEO” and “What is SEO?” Search Engine Optimisation is the process of increasing the volume of traffic to your website as a search result from any person using the Google search engine. People (potential customers) that…MORE >
SEO might seem like a bit too much of a technical sphere, but we are here to help. Ipcoweb has designed a few free SEO tips to help explain the concept of SEO and Google online marketing. We can all become tech savvy by keeping the following in mind: So…MORE >
Ipcoweb offers free SEO workshops where you can learn the importance of organic SEO and help you to get on the front page of Google by making your website SEO friendly. Step 1: how to create a website: Do Your Research First you need to answer the following questions: Do…MORE >